Free Pricing Tools

Practical tools to structure your pricing

Three free canvases to help you choose your pricing strategy, design your monetization model and structure your offers.

Pricing Strategy Guidance Canvas

Pricing Strategy Guidance Canvas

Choose the pricing strategy that fits your product and market.

Work through a structured decision tree covering your pricing goals, competition, customer value, market dynamics and constraints.

  • Explore alternative pricing strategies
  • Make assumptions explicit
  • Align your team on the rationale behind the choice
Product Monetization Canvas

Product Monetization Canvas

Design how your product creates and captures value.

Structure the key decisions behind your monetization model, from customer segments and value drivers to willingness to pay, value metrics, pricing and packaging.

  • Connect customer value to monetization
  • Define your pricing logic
  • Structure the key decisions on one page
Tiered Pricing Canvas

Tiered Pricing Canvas

Turn your pricing into clear plans and packages.

Design and compare your pricing tiers by target group, price range, features, fences and add-ons.

  • Structure your plans
  • Separate customer segments effectively
  • Make packaging trade-offs visible

Free toolkit

Get the complete Pricing Canvas Toolkit

Download all three canvases for free.

Need help applying them?

We can review your pricing with you and identify where to focus first.

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