Pricing Training

Build the pricing capability your team needs.

Practical training for better pricing decisions, delivered privately for your company or online with other product leaders, business leaders and founders.

Collaborative pricing training workspace with a pricing canvas, laptop and notes

Choose your format

For your company

Pricing Clinics

A focused two-day pricing training for one company or team.

Work on your own product, market and pricing questions in a private, practical setting. Clinics can be delivered on site or remotely and are adapted to your context.

Company-dedicated and highly interactive
Two days, on site or remote
Applied to your own pricing challenges

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For individuals and open groups

Pricing Fundamentals

A four-week live and asynchronous online course.

Build the skills and confidence to navigate complex pricing decisions with a small, interactive group of product leaders, business leaders and founders.

Four weeks, fully remote
One 90-minute live session each week
Take-home project based on your product

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Shared curriculum

From pricing language to practical decisions.

The format changes, but the foundation is the same: a pragmatic toolbox for understanding value, choosing a strategy and building a pricing model that works.

Manage pricing confidently

Build the right business language, measures and pricing framework.

Quantify the financial impact of pricing
Put the right financial measures in place
Set up a shared pricing framework
Use the GSMP model: goals, strategy, model and prices

Select the right strategy

Compare cost-plus, value-based and other pricing strategies against your context.

Review the pricing strategies catalogue
Position your product and its price
Understand legal and positioning boundaries
Choose the strategy that fits your product

Capture the value you create

Define value, understand willingness to pay and move beyond cost-based decisions.

Define and measure the value of your product
Evaluate alternatives, competition and perception
Understand willingness to pay
Break through value and price ceilings

Design models and packages

Shape value units, pricing architecture, bundles, packages and presentation.

Choose meaningful value units
Build pricing architecture and packages
Use bundles and pricing tactics
Present, change and adapt your pricing

What you will build

Clearer pricing decisions

Understand how much you can charge by evaluating value, market potential and business goals.

A pragmatic toolbox

Use the GSMP framework and a practical catalogue of pricing strategies and models.

More confidence and ownership

Communicate pricing clearly, handle price increases and make better trade-offs.

Ready to make pricing a stronger part of how you work?

Talk to us about a Pricing Clinic Receive the next Fundamentals date