Last updated: 9 September 2026
This Privacy Policy explains how Reasonable People Sàrl processes personal data when you visit reasonableproduct.com, contact us, subscribe to our communications, book a meeting, purchase a service or otherwise interact with us.
1. Who is responsible for your data
Reasonable People Sàrl
Switzerland
UID: CHE-250.337.661
Contact: Contact us
Reasonable People Sàrl is responsible for the processing of personal data described in this Privacy Policy.
2. What data we collect
Depending on how you interact with us, we may process:
- name, company and professional contact details;
- email address and telephone number;
- information submitted through forms;
- newsletter subscriptions and communication preferences;
- meeting and scheduling information;
- information necessary to provide services you purchase or request;
- billing and transaction information;
- correspondence with us;
- IP address, device, browser and technical information;
- information about how you use our website;
- advertising and campaign interaction data;
- cookie identifiers and similar online identifiers.
We only process information that is relevant to the purposes described below.
3. Why we process personal data
We may process personal data to:
- operate and secure our website;
- respond to enquiries and requests;
- provide our consulting, training and other services;
- manage purchases and payments;
- schedule meetings and sessions;
- manage our customer and prospect relationships;
- send newsletters and other communications you have requested;
- understand how visitors use our website;
- measure and improve our marketing;
- measure advertising conversions;
- show relevant advertising where permitted;
- comply with legal, accounting and administrative obligations;
- establish, exercise or defend legal claims.
Depending on the circumstances and applicable law, processing may be based on the performance of a contract, our legitimate business interests, compliance with legal obligations or your consent.
4. Website analytics
We use Google Analytics to understand how visitors use our website.
Google Analytics may collect information such as:
- pages visited;
- approximate location;
- device and browser information;
- referring website;
- interactions with the website;
- IP and other technical identifiers.
Where consent is required, Google Analytics is activated only after the relevant consent has been given through our cookie management system.
We use this information to understand website performance and improve our content and services.
5. Advertising and conversion measurement
Google Ads
Google Ads may be used to:
- measure whether advertising leads to visits, enquiries or purchases;
- understand advertising performance;
- create or use advertising audiences where permitted.
LinkedIn Insight Tag
The LinkedIn Insight Tag may be used to:
- measure conversions from LinkedIn advertising;
- understand how visitors interact with our website;
- analyse campaign performance;
- create advertising audiences where permitted.
Advertising and tracking technologies are subject to the visitor’s cookie choices where consent is required.
The Swiss FDPIC specifically recognises that certain tracking and personalised advertising uses can require express consent.
6. Customer relationship management
We use HubSpot for customer and prospect relationship management and related activities.
Depending on how you interact with us, HubSpot may process information such as:
- contact details;
- company information;
- enquiries;
- interactions and correspondence;
- website or marketing interactions, where enabled and permitted;
- information relating to our commercial relationship.
We use this information to manage relationships with customers and prospects and to follow up on enquiries and potential engagements.
7. Newsletters and email communications
We use Brevo to manage newsletter subscriptions and email communications.
If you subscribe, we may process:
- your email address;
- your name, where provided;
- subscription status;
- communication preferences;
- delivery and engagement information such as email opens and link clicks, where enabled and permitted.
You can unsubscribe from marketing communications at any time using the unsubscribe link contained in our emails.
Unsubscribing from marketing messages does not prevent us from sending communications necessary to provide a service or manage an existing business relationship.
8. Meetings and scheduling
We use NeetoCal to allow visitors and customers to schedule calls or meetings.
When you book a meeting, information such as your name, email address, company, selected date and time and information you enter into the booking form may be processed by NeetoCal.
This data is used to arrange and manage the requested meeting.
9. Payments
Payments for services purchased through the website may be processed by Stripe.
Stripe may process information including:
- name;
- email;
- billing details;
- payment method information;
- transaction information;
- fraud-prevention information.
Reasonable People Sàrl does not normally receive or store your complete payment card details.
The final price, applicable VAT and payment information are presented during Stripe checkout.
Stripe processes payment information in accordance with its own privacy and security practices.
10. Cookies and similar technologies
We use cookies and similar technologies for purposes including:
- essential website functionality;
- remembering preferences;
- analytics;
- conversion measurement;
- marketing and advertising.
We use Complianz to manage cookie information, visitor choices and consent.
Non-essential cookies and tracking technologies are activated according to the consent requirements applicable to the visitor.
You can change or withdraw your cookie choices at any time through the cookie settings available on the website.
For more information, see our Cookie Policy.
11. Service providers
We may share personal data with service providers where this is necessary to operate our business and website.
These may include providers of:
- hosting and website infrastructure;
- analytics;
- advertising;
- CRM systems;
- newsletter and email services;
- scheduling;
- payment processing;
- IT and security services;
- professional services.
These providers may process personal data on our behalf or, in some circumstances, as independent data controllers.
We do not sell personal data.
12. International data transfers
Some of the service providers we use operate internationally and may process information outside Switzerland, including in the European Economic Area and the United States.
Where personal data is transferred to a country that does not provide an adequate level of data protection under applicable law, we rely where necessary on appropriate safeguards, such as recognised contractual clauses or another legally permitted transfer mechanism.
13. How long we keep data
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected and to comply with applicable legal obligations.
Retention periods therefore vary depending on the type of data.
For example:
- enquiry and business relationship information may be retained while commercially relevant;
- contractual and accounting information may be retained for statutory retention periods;
- newsletter information is normally retained until you unsubscribe or we discontinue the relevant communication;
- cookie and analytics data is retained according to the settings and retention periods of the relevant services.
We may retain certain information for longer where necessary to establish, exercise or defend legal claims.
14. Your rights
Depending on the applicable data protection law, you may have rights including:
- obtaining information about personal data we process about you;
- requesting access to your data;
- requesting correction of inaccurate data;
- requesting deletion of data where applicable;
- objecting to or restricting certain processing;
- withdrawing consent at any time where processing is based on consent;
- requesting data portability where applicable.
Withdrawal of consent does not affect processing that occurred before consent was withdrawn.
Submit requests through our contact page.
We may need to verify your identity before responding.
15. Security
We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or information system can be guaranteed to be completely secure.
16. External websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of websites operated by third parties. Their own privacy policies apply when you visit them.
17. Changes to this Privacy Policy
We may update this Privacy Policy when our website, services, technology or legal obligations change.
The current version is published on this page.
18. Applicable data protection law
We process personal data primarily in accordance with the Swiss Federal Act on Data Protection (FADP) and its implementing provisions.
Where applicable to particular processing activities or individuals, we also comply with other applicable data protection legislation, including the EU General Data Protection Regulation (GDPR).
Swiss guidance requires website privacy notices to explain the data collected, purposes and disclosures to third parties in a comprehensible manner.