A complete (and FREE) guide to Product Monetization and Pricing

Pricing is undoubtedly a key element of a product’s (and company’s) success. However, partly due to the complexity of the topic, pricing tends to be treated as an afterthought, and an impressive number of pricing decisions are based on guesswork. Do you see the same happening in your company or for your product?

The amount of money left on the table and the number of customers that are lost due to bad pricing is by far the biggest opportunity that any business and product team can tackle. More than any other feature!

With this reflection in mind, we have put together a full guide to Product Monetization. Free, for you!

Pricing-Hardware-and-HardwareSoftware-Products - Opportunities and Complexities in the Energy Sector

Pricing Hardware and Hardware+Software Products – Part 3

Opportunities and Complexities in the Energy Industry. Introduction In the first part of this three-part Deep-Dive, we explored different pricing models available for Hardware and Hardware + Software Products. In the second part, we looked into the consumer value, the risks, and opportunities arising from the different hardware pricing models. [...]

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Pricing Hardware and Hardware+Software Products - Part 2

Pricing Hardware and Hardware+Software Products – Part 2

Part 2- Risks and Customer value in Hardware+Software pricing models Introduction In the first part of this 3 part Deep-Dive, we have explored different pricing models available for Hardware and Hardware + Software Products. Today, we will be analyzing closely the risks and opportunities coming from each one of them; [...]

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Pricing-Hardware-and-HardwareSoftware-Products

Pricing Hardware and Hardware+Software Products – Part 1

Part 1- Review of Hardware and Hardware+Software pricing options Introduction Business models in hardware have undergone a significant transformation over the last couple of decades. We’ve moved from a simpler world where hardware was primarily sold outright—akin to purchasing a music CD—to a realm where hardware and software are increasingly [...]

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pricing models for ai products

Pricing Models for AI Products

As Artificial Intelligence (AI) gains momentum, a diverse array of companies are seizing the opportunity to develop innovative AI-based products. Recently, I’ve had the privilege of discussing revenue models and monetization strategies with several of these organizations. While traditional pricing strategies are fundamentally relevant, AI products require careful consideration of [...]

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The right frequency to change your product pricing depends on the element you want to tweak

What’s the ideal frequency for tweaking your product’s pricing and offering? 🤷‍♂️

I hear people scared about “playing too often with pricing”, and others who see there an opportunity. Well, you’re all right! The right frequency largely hinges on the specific elements of pricing you’re looking to adjust. Here’s a breakdown: ✔ 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭𝐬 📈: Adjusting your price points, can happen as often [...]

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Why Discounted Annual Plans move you away from Value-Based Pricing

Stop Offering Discounts for Annual Subscription Plans

Why Discounted Annual Plans are bad for revenue and for retention, and move you away from Value-Based Pricing If you’re familiar with the SaaS market and online services, you’ve likely noticed the common practice of offering the same service at different price points based on the contract duration. To be [...]

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Product Monetization Guide: The Pricing Strategy

If there is one common element in the way pricing is addressed by a multitude of companies, smaller or larger, is the fact that pricing is often addressed as a last-minute side detail (at best) or as a simple guess (at worst).  However, price is not only the money you [...]

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What would you like to read about pricing?

What are the topics in monetization and pricing that would be most interesting for you? Do you have any specific questions or areas that you would like to see covered in one of the next parts of my guide? Please reach out and let me know!

The Product Monetization Canvas

Do you need a simple and comprehensive way to look at your Product Monetization? Have a look at my free Product Monetization Canvas. 

A simple and complete tool to address pricing, alone or with your colleagues.

The Product Monetization Canvas makes product pricing and pricing strategy and easy and visual activity
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