Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Product Monetization Canvas
(C) Reasonable Product & Salva Bocchetti 2023
Ready to take your product monetization strategy to the next level? Welcome Product Monetization Canva, a visual and pragmatic tool to help product and business teams address pricing and monetization more strategically.
Pricing is the most important feature of your product and can mean the life or death of your business. This canvas helps product people, business leaders, and pricing managers get a comprehensive view of the most important elements of their pricing strategy and to work on it collaboratively with their teams.
You will receive the Product Monetization Canvas directly to your mailbox in 5 minutes.
Download the FREE Product Monetization Canvas
You will receive the Product Monetization Canvas directly to your mailbox in 5 minutes.
How the canvas works
You will receive a pdf and a Miro.com version of the Canvas.
PDF: For workshops and large on-site sessions, we suggest printing it in A0 format and asking participants to add their thoughts with post-its
MIRO.COM: Ideal for remote sessions and for solo brainstorming
The canvas is organized in 10 logical sections. We suggest to start filling the first 8 blocks from left to right.
- Users & Segments
- Decision Makers
- Value Drivers
- Willingness to Pay
- Competition & Alternatives
- Value Metrics
- Discount Strategy
- Price Points
- Pricing Strategy
- Bundling & Pricing Architecture (see Pricing Models for some help)
Want more (FREE) resources?
Still need some help?
If you’re in doubt or need some help finding out your product strategy, feel free to get in touch