Reasonable Blog

The place where thoughts become products

Pricing-Hardware-and-HardwareSoftware-Products - Opportunities and Complexities in the Energy Sector

Pricing Hardware and Hardware+Software Products – Part 3

Salva Bocchetti

Opportunities and Complexities in the Energy Industry. Introduction In the first part of this three-part Deep-Dive, we explored different pricing models available for Hardware and Hardware + Software Products. In the second part, we looked into the consumer value, the risks, and opportunities arising from the different hardware pricing models. [...]

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Pricing-Hardware-and-HardwareSoftware-Products

Pricing Hardware and Hardware+Software Products – Part 1

Salva Bocchetti

Part 1- Review of Hardware and Hardware+Software pricing options Introduction Business models in hardware have undergone a significant transformation over the last couple of decades. We’ve moved from a simpler world where hardware was primarily sold outright—akin to purchasing a music CD—to a realm where hardware and software are increasingly [...]

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pricing models for ai products

Pricing Models for AI Products

Salva Bocchetti

As Artificial Intelligence (AI) gains momentum, a diverse array of companies are seizing the opportunity to develop innovative AI-based products. Recently, I’ve had the privilege of discussing revenue models and monetization strategies with several of these organizations. While traditional pricing strategies are fundamentally relevant, AI products require careful consideration of [...]

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Tech and product cuts in 2024 and why this is actually good for product

Tech and Product cuts in 2024 and why this is actually good for Product

Salva Bocchetti

As history repeats itself, we enter 2024 witnessing massive layoffs in product departments and product companies. Global companies such as Google (”hundreds” headcounts cut), Twitch (500 headcounts cut), Duolingo (10% of contractors), Instagram (60 headcounts cut), Amazon (”hundreds” headcounts cut), Discord (170 headcounts cut) as well as within more niche [...]

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The Tuna Fish Paradox - More volume does not imply lower prices

The Tuna Fish Can Paradox

Salva Bocchetti

Does larger packaging always imply a discount or a lower price per unit? Not necessarily! 👇 Read the (real) story of how a major Swiss retailer prices their Tuna fish cans. We are accustomed to instinctively believing that larger packages mean “paying less” (per unit). The basic idea is that [...]

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The right frequency to change your product pricing depends on the element you want to tweak

What’s the ideal frequency for tweaking your product’s pricing and offering? 🤷‍♂️

Salva Bocchetti

I hear people scared about “playing too often with pricing”, and others who see there an opportunity. Well, you’re all right! The right frequency largely hinges on the specific elements of pricing you’re looking to adjust. Here’s a breakdown: ✔ 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭𝐬 📈: Adjusting your price points, can happen as often [...]

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The real enemy is Product Debt

The real enemy is Product Debt

Salva Bocchetti

A Tech & Product debt primer for business-oriented people (including PMs) There may be something in the air, but I see more and more “Technical Debt” becoming a common term also among non-technical people. Technical Debt (or Tech Debt) is nothing new and the concept that code can get “out [...]

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