Product positioning is about how your product is uniquely perceived by a specific set of target customers. It highlights how your product solves their specific problems and stands apart from...
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Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Reasonable Product Pills: Short Product thoughts
How Will SaaS Pricing Look in 2025?
Dynamic pricing, price increases… in 2024, prices made all the headlines, and awareness of their importance has spread widely. But have you noticed how what we’ve called “modern pricing” in...
Read MoreIn pricing, don’t forget to be fair
💵 Pricing fairness and value perception is a topic that too often goes overlooked. While value-based pricing, dynamic pricing, and personalized pricing models are excellent for capturing the full potential...
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Are Senior PMs busier than Junior PMs?
Many professionals place great importance on titles, especially when they include terms like “strategic.” However, what is often overlooked is that having a strategy role is about genuinely having a...
Read More2023 product #wishes
For this new year starting, I wish to my fellow product folks out there: Did I miss anything? Feel free to add your wishes to the list with a comment!...
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🗺️Roadmaps Still Shine – Don’t let (fake) agility justifications fool you!
Have you already heard the clumsy excuse “We don’t have any roadmaps, we’re agile!” 😯 ? Roadmaps are great companions for agility. Learn how to answer those who would like...
Read Morebeing #credible as a product person
⚡ Here is a short outburst about PM credibility (with a concrete suggestion at the end 😎 ) ⚡ One of the dangerous things about #productmanagement , #ux and #design,...
Read MoreThe worst Pricing Strategies
There is only one thing worse than a bad pricing strategy… having no pricing strategy at all and only one thing worse than having no pricing strategy… believing you have...
Read MoreShall I get a product certification? Or a Product Management training/class?
Shall I get a product certification? Or a Product Management training/class? Which book do I have to read to become a good PM? 🤔 I get these questions every day,...
Read More#Productfundamendalism is killing #ProductManagement
Good product management can contribute a long way to making companies able to navigate the unknown, reducing business risk, being customer-centric, and ultimately generating (and collecting) more user value. I...
Read MoreJob to Be Done (JTBD): My Definition
A Job-to-Be-Done is a clear statement describing what a group of people is aiming to achieve or resolve in a specific context. The word “job” does not refer to the...
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PM, PO, Senior PM, Lead PM, PMM…?🤷♂️
In the world of product management, there’s a lot of talk about titles. Product Owner (PO) or Product Manager (PM)? Senior or Junior? Lead… but leading what exactly?🤷♂️ I often...
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