There is only one thing worse than a bad pricing strategy… having no pricing strategy at all and only one thing worse than having no pricing strategy… believing you have...
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Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Reasonable Product Pills: Short Product thoughts
The “Discount Habit”
Who has already paid for their perfumes or drinks on an Easyjet flight in full? Nobody really, right? 🤷♂️ Well, that’s part of what is called the “discount habit”. Yes,...
Read MoreJob to Be Done (JTBD): My Definition
A Job-to-Be-Done is a clear statement describing what a group of people is aiming to achieve or resolve in a specific context. The word “job” does not refer to the...
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How Will SaaS Pricing Look in 2025?
Dynamic pricing, price increases… in 2024, prices made all the headlines, and awareness of their importance has spread widely. But have you noticed how what we’ve called “modern pricing” in...
Read MoreIn pricing, don’t forget to be fair
💵 Pricing fairness and value perception is a topic that too often goes overlooked. While value-based pricing, dynamic pricing, and personalized pricing models are excellent for capturing the full potential...
Read MoreThe Importance of Pricing Goals
Is good Pricing necessarily about “making money”? Not really!And that’s where most Product Monetization exercises fail… lack of 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗚𝗼𝗮𝗹𝘀! Many assume a product must “make money”, but this is...
Read More#roadmap or no roadmap
I usually like to summarize this with the famous quote from Eisenhower, “Plans are nothing; planning is everything” The goal of the roadmap is NOT to be exhaustive, extremely detailed,...
Read MoreProduct Positioning: my definition
Product positioning is about how your product is uniquely perceived by a specific set of target customers. It highlights how your product solves their specific problems and stands apart from...
Read More#byebye good product practices
After the recent announcements of Twitter (with Twitter Blue) and then Meta(with Facebook Verified) launching paid new paid plans, I can’t help noticing how these moves are like a bulldozer...
Read MoreAbout #layoff and suistainable business
Is this an economic downturn? Or did we hire too much? When “Time to hire becomes the measure of success” companies kind of lose their North Star, get dazzled by...
Read More#Spring Cleaning! 🧹 Time to clean up your product, too!
We are already two weeks into spring and you’ve probably already dusted your apartment, moved winter sweaters into boxes, and got rid of old clothes and objects you won’t need...
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PM, PO, Senior PM, Lead PM, PMM…?🤷♂️
In the world of product management, there’s a lot of talk about titles. Product Owner (PO) or Product Manager (PM)? Senior or Junior? Lead… but leading what exactly?🤷♂️ I often...
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