Pricing Observatory
Stop Guessing and Start Making smarter decisions with data-driven pricing insights. For B2B and B2C products and services
Sounds like magic, right?
Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Competitors Pricing
Understanding how competitors price their products helps you stay competitive, identify market trends, and position your offerings effectively. Uncover and anticipate your competitor’s moves.
Channel Pricing
Consistent pricing across distribution channels prevents conflicts, builds trust with partners, and protects your brand’s reputation. Stay on top of your prices throughout your distribution network.
Customers Value
Knowing what your customers are willing to pay and how they perceive value is critical for designing effective pricing strategies. Stop guessing how much your customers are ready to pay and know the real percieved value and pricing headroom.
Competitors' Pricing Insights
Our Services
- Pricing Intelligence: We discover the price of your competitors even when the price is not publicly accessible.
- Price Monitoring: We regularly check the prices of your competitors and alert you in case of changes.
- Geographical Price Variation Map: Identify regional pricing variations among competitors to optimize your own geographical pricing strategies.
Channel Pricing Insights
Our Services
- Price Monitoring: We regularly check the prices of your products through your distribution channels and alert you in case of changes.
- Policy Monitoring: We track adherence to pricing policies across your channels, helping you identify discrepancies and ensure alignment with your agreements.
- Marketplaces Monitoring: We track pricing trends and strategies on major online marketplaces to ensure competitive positioning and detect unauthorized price changes.
Customers' Value Insights
Our Services
- Pricing Headroom & Willingness to Pay We identify the price that your customers are willing to pay for your products.
- Price Sensitivity Testing: Short-term analysis of customer behavior at different price points.
- Value Drivers Identification: Pinpoint key features or attributes that drive customer purchasing decisions to optimize pricing
What do we cover?
Depending on your Products, Industry and Pricing challenge, our modular Pricing Observatory Services can cover a different set of scenarii and deliver insights in the most appropriate way
B2B and B2C Pricing
We monitor prices and analyze pricing strategies for both B2B and B2C markets.
Online and Offline Prices
We cover pricing across digital platforms and physical retail locations.
Public and Private Pricing
We track public pricing and privateely negotiated prices.
Realtime Alerts and API Integration
We tre provide real-time alerts and seamless API integration to keep your systems updated with the latest pricing data.
Reports & Analysis
We tre provide reWe deliver clear, actionable reports and in-depth analysis to support your pricing decisions
How do we do it?
Desk Research
We utilize databases, market reports, and other sources to gather detailed pricing information.
Automated Pricing Retrieval
Our in-house technology tracks and retrieves pricing data from online platforms efficiently.
Mystery Shopping
We perform real-world observations to uncover hidden pricing practices and strategies.
Interviews and Investigations
We engage directly with stakeholders and conduct targeted investigations to gain deeper insights into pricing dynamics.
Surveying and Focus Groups
We engage with target customers through surveys (including Max-Diff and Conjoint Analyses) and focus groups to understand their pricing perceptions and expectations.
