It’s funny how dynamic pricing has evolved. A few years ago, it was an obscure strategy used by a select few businesses, mainly airlines. Now, as it becomes more common,...

Canva just announced a (massive) price increase, sparking reactions ranging from frustration to… well, more frustration! But let’s take a step back and analyze this with a bit more objectivity...

Can you monetize the fact of not doing Dynamic Pricing? Yes, if you are Lyft! TLDR: Lyft has just released a paid add-on for those who want to opt out...

Breaking the rules of “expected” pricing display. Have a closer look at this Easyjet upselling page. We’re so used to seeing the “middle price in the middle” that our brain...

After a successful test in Grapevine, Texas, Walmart is rolling out digital shelf labels (DSLs) to 2,300 stores by 2026, transforming both pricing and customer experience. Walmart is not the...

Wizz Air (the Hungary based low cost airline) has just launched an “All You Can Fly” pass for only 599 EUR/year. Let’s see how this deal includes at least 3...