Pricing Fundamentals

Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership

3 weeks online course
for Product Managers and Founders

Pricing is often perceived as a mysterious art, leaving product and business owners to tackle it with gut feeling and improvisation as the only weapon. The result= frustrations and money left on the table. There is a way to stop guessing and setting prices with a rigorous, data-driven strategy. In this course, you’ll gain the skills and confidence to navigate complex pricing decisions with ease.

Our goal is to make pricing less of an art and more of a science. Unlike generic pricing courses, this program is built specifically for product people and founders.

For Product Managers and Product Leaders

Product Marketing Managers, Product Owners, … Pricing is the single most important feature of your product. Whether you’re launching new features or refining existing ones, learn how to integrate smart pricing into your product roadmap. …

Founders, Leadership team & Entrepreneurs:

Building your first product or scaling a business, this course will equip you with the skills to make pricing a powerful tool for growth. Our pragmatic approach is unique and aligns a strategic take, with a pragmatic implementation and an impactfulmessage that attracts investors

Who is this course for

Format

3 weeks, live & async work

Duration: 3 weeks, fully remote
1 x 90-minute live sessions per week
1 x 60-minutes office hours per week
Take-home project based on your product
Small classes: max 9 people

Course Content

Master Product Pricing in 3 weeks

Week 1: Why Pricing is Critical

The Profit Formula + dealing with the demand curve.
Basic mathematical tools review + using excel/google sheet in pricing.
Review of the pricing terminology
Case studies: Impact of pricing on a well known digital product
Homework presentation: scenari planning of pricing impact on your product

Week 2: Structuring Your Pricing Project

Presentation of the The Goal/Strategy/Model framework
How to effectively organizea pricing project from start to finish
Presentation of the Product Monetization Canvas
Case studies: non typical pricing examples
Homework presentation: Pricing and Product goal alignment on your own product

Week 3: Pricing Models & Communication

Willingness to pay & price elasticity: capturing external and internal data pragmatically
Pricing models review: and how to choose the right one for your product
Pricing strategies: Cost-plus, value-based, and more
Effectively communicating pricing changes to your internal team and customers
Case studies: Same product, same tag, different Pricing Models
Homework presentation: Preparing your next price increase

What you will get out of this course:

Confidence in Pricing: Learn to make clear, data-driven pricing decisions using the Product Monetization Canvas
A Pragmatic toolbox and approach: Apply the learnings immediately on your product through homeworks and projects.
Immediate Impact: Make your product sell better and more attractive to customers and investors.
Acquire the right vocabulary: Master essential pricing terminology and confidently discuss business metrics
Choosing the Right Strategy: Understand how to select the best pricing model and set prices based on customer value.
Career Growth: Strengthen your role and increase your employability, by mastering a skill with high business impact