Pricing Fundamentals

Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership

4 weeks online course
for Product Managers and Founders

NEW FORMAT IN 2025!
Even more interactive!

Pricing is often perceived as a mysterious art, leaving product and business owners to tackle it with gut feeling and improvisation as the only weapon. The result= frustrations and money left on the table. There is a way to stop guessing and setting prices with a rigorous, data-driven strategy. In this course, you’ll gain the skills and confidence to navigate complex pricing decisions with ease.

Our goal is to make pricing less of an art and more of a science. Unlike generic pricing courses, this program is built specifically for product people and founders.

For Product Managers and Product Leaders

Product Marketing Managers, Product Owners, … Pricing is the single most important feature of your product. Whether you’re launching new features or refining existing ones, learn how to integrate smart pricing into your product roadmap. …

Founders, Leadership team & Entrepreneurs:

Building your first product or scaling a business, this course will equip you with the skills to make pricing a powerful tool for growth. Our pragmatic approach is unique and aligns a strategic take, with a pragmatic implementation and an impactfulmessage that attracts investors

Who is this course for

Format

4 weeks, live & async work

Duration: 4 weeks, fully remote
1 x 90-minute live sessions per week
2 x 60-minutes office hours sessions
Take-home project based on your product
Small classes: max 8 people

Course Content

Master Product Pricing in 4 weeks

Week 1: Understanding the Importance of Pricing and Setting Up the Right Framework

The Profit Formula + dealing with the demand curve.
Basic mathematical tools review + using excel/google sheet in pricing.
Review of the pricing terminology
Presentation of the The Goal/Strategy/Model framework
Homework presentation: Pricing and Product goal alignment on your own product

Week 2: Selecting the Right Pricing Strategy for your Product

The Pricing Strategies Catalogue: Cost-plus, value-based, and more
Value Based Pricing Fundamentals
Value Based Pricing: From Theory to Practices

Week 3: Capturing the full value

Willingness to pay & price elasticity: capturing external and internal data pragmatically
Competition and emotional Ceiling
Relative and absolute positioning
Pricing models review: and how to choose the right one for your product
Case studies: non typical pricing examples
Homework presentation: Preparing your next price increase

Week 4: Pricing Implementation

Effectively communicating pricing changes to your internal team and customers
The several facets of Discounting
Pricing Tactics
Final Project Presentation

What you will get out of this course:

Understand how much you can charge for your product and the selecting most appropriate pricing model

Understand how much you can charge for your product by evaluating its true value and market potential.
Align your pricing with your product, customers, and business goals, ensuring maximum profitability and sustainable growth.
Calculate the financial impact of your pricing

A Pragmatic toolbox and framework you can apply to your products

The GSMP Framework: A clear, actionable structure for pricing decisions.
A Pragmatic Toolbox: A comprehensive list of pricing strategies and models to guide your de
Know how to chose and apply the right pricing strategy and use the right language

Self-confidence, ownership and drive when it comes to Pricing

Remove the Fear from the Process: Build confidence through a systematic approach.
The Right Language for Leadership: Effectively communicate your product’s impact at the leadership level.
Deal with price increases confidently

Stop charging based only on your cost and capture the full value you generate

Move from “Cost plust” to Value-based pricing
Learn how to quantify the financial value and how to capture it
Know how react to your competitors‘ pricing

Career Growth: Strengthen your role and increase your employability, by mastering a skill with high business impact

Impact Your Products: Shift from execution to business ownership, driving strategic decisions that enhance your product’s success.
New Opportunities: Secure leadership roles by mastering a sough-after skill

Next Cohorts