Pricing Fundamentals
Did you know that …
- raising your prices by 1% may increase your net margins by 20% ?
- and that you can increase your prices AND the number of your customers at the same time?
Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Our goal is to make pricing less of an art and more of a science. There is a way to stop guessing and setting prices with a rigorous, data-driven strategy. In this course, you’ll gain the skills and confidence to navigate complex pricing decisions with ease. Unlike generic pricing courses, this program is built specifically for product people and founders.
For Product Managers and Product Leaders
Product Marketing Managers, Product Owners, … Pricing is the single most important feature of your product. Whether you’re launching new features or refining existing ones, learn how to integrate smart pricing into your product roadmap. …
Founders, Leadership team & Entrepreneurs:
Building your first product or scaling a business, this course will equip you with the skills to make pricing a powerful tool for growth. Our pragmatic approach is unique and aligns a strategic take, with a pragmatic implementation and an impactfulmessage that attracts investors
Who is this course for
Format
4 weeks, live & async work
- Duration: 4 weeks, fully remote
- 1 x 90-minute live sessions per week
- 2 x 60-minutes office hours sessions
- Take-home project based on your product
- Small classes: very interactive
or
Course Content
Master Product Pricing in 4 weeks
Week 1: Managing Pricing Confidently: The right Business Language & Pricing Framework
- Quantifying the impact of pricing
- Financial basics: having the right measures in place
- Identifying the roadblocks and setting up the framework
- Presentation of the The GSMP (Goal/Strategy/Model/Prices) framework
Week 2: Selecting the Right Pricing Strategy for your Product
- The Pricing Strategies Catalogue: Cost-plus, value-based, and more
- Review of Pricing Strategies
- Positioning the pricing of your product
- Pricing Strategy Boundaries and Constraints (Legal and Positioning Boundaries)
- Picking the right strategy for your product
Week 3: Value Based Pricing & Capturing the full value
- Defining and Measuring the Value of your Product
- Framing: Perception, Alternative/Competition & Emotional Ceiling
- Capturing more value: breaking the ceilings
- Willingness to Pay: How to measure it?
Week 4: Pricing Models: Value Units, Pricing Architecture & Packages
- Pricing Models
- Value Units
- Pricing Architecture, Bundles & Packages
- Pricing Tactics & Presentation
- Changing and adapting your pricing
[Optional] Final Project Presentation
What you will get out of this course:
Understand how much you can charge for your product and the selecting most appropriate pricing model
- Understand how much you can charge for your product by evaluating its true value and market potential.
- Align your pricing with your product, customers, and business goals, ensuring maximum profitability and sustainable growth.
- Calculate the financial impact of your pricing
A Pragmatic toolbox and framework you can apply to your products
- The GSMP Framework: A clear, actionable structure for pricing decisions.
- A Pragmatic Toolbox: A comprehensive list of pricing strategies and models to guide your de
- Know how to chose and apply the right pricing strategy and use the right language
Self-confidence, ownership and drive when it comes to Pricing
- Remove the Fear from the Process: Build confidence through a systematic approach.
- The Right Language for Leadership: Effectively communicate your product’s impact at the leadership level.
- Deal with price increases confidently
Stop charging based only on your cost and capture the full value you generate
- Move from “Cost plust” to Value-based pricing
- Learn how to quantify the financial value and how to capture it
- Know how react to your competitors‘ pricing
Career Growth: Strengthen your role and increase your employability, by mastering a skill with high business impact
- Impact Your Products: Shift from execution to business ownership, driving strategic decisions that enhance your product’s success.
- New Opportunities: Secure leadership roles by mastering a sough-after skill
Next Cohorts
or
October Course
Starts on: October 28th
Ends on: November 14th
Ends on: November 14th
Live sessions:
Tuesdays 17h00 – 18h30 CEST
Office Hours
Thursdays 17h00 – 18h00 CEST
FULL
* no payment today. You can secure your seat today and pay in the next 10 days or have your company pay directly
November Course
Starts on: November 26th
Ends on: December 12th
Ends on: December 12th
Live sessions:
Tuesdays 17h00 – 18h30 CEST
Office Hours
Thursdays 17h00 – 18h00 CEST
FULL
* no payment today. You can secure your seat today and pay in the next 10 days or have your company pay directly
Looking for other dates?
Other dates will be announced during the next weeks.
If you’re looking for a specific time-zone, feel free to reach out
A flavour of the pricing topics we cover: read our pricing deep-dives
