My Courses

  • Shall I get a product certification? Or a Product Management training/class?

    Shall I get a product certification? Or a Product Management training/class? Which book do I have to read to become a good PM? đŸ€” I get these questions every day, from PMs who are new to the job and from people who’ve been in the industry for some time, including in leadership positions. Today was…

  • Time to hire a Chief Product Officer (CPO)?

    Time to hire a Chief Product Officer (CPO)?

    Weighing the pros and cons of hiring a CPO at different phases of the company, and some practical alternatives if the timing isn’t quite right.  In two recent articles, I’ve covered the concept of Companies that “think product” and how a solid Chief Product Officer can go a long way in helping any CEO who…

  • Is alignment overrated?

    I don’t believe that alignment is overrated but is absolutely true that alignment without understanding is counterproductive. You’d think you’re aligned, while in reality, everybody is pulling in a different direction. That’s why I usually force the understanding and clarity part, by pushing a comparative/trade-off approach. To take your example on aligning on a top…

  • Pricing is not based on cost

    Pricing is not based on cost
 not on management’s gut feeling This post originally appeared on Linkedin at https://www.linkedin.com/posts/jesperlhansson_bart-knows-activity-7050681190395105280-ux65

  • Salespeople know what customers want. Really?

    Has any salesperson (or CEO, 
) told you “I know the customers’ needs very well because ONE customer told me that
” Why did this happen? There are many reasons, but certainly the “hype” we see lately in product management does not help to bring product teams closer to the rest of the functions. On the…

  • 2023 product #wishes

    For this new year starting, I wish to my fellow product folks out there: Did I miss anything? Feel free to add your wishes to the list with a comment! #productmanagement #work #product #comment #impact Originally published on Linkedin at https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7015667856600113153

  • #frameworks or no #frameworks in Product Management

    I still see too many LinkedIn posts and so-called product frameworks telling what you can and cannot do in product organizations. In the years I’ve learned to be less dogmatic about tiles and about what makes “perfect product organizations. Who said that you can or cannot have PMs alongside POs? Or where to draw the…

  • Faster than you in #productdiscovery

    👉 Dear Product team, if you don’t take the time to do #productdiscovery and talk with your customers regularly, somebody in the C-suite (or sales) will do it for you.And will tell you exactly what to develop 😊 #productmanagement #productdesign #agile #forewarnedisforearmed #product Originally posted on Linkedin at https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7024304618658496512,

  • About #layoff and suistainable business

    Is this an economic downturn? Or did we hire too much? When “Time to hire becomes the measure of success” companies kind of lose their North Star, get dazzled by a (wishful) perspective of growth, and stop looking rationally at building on the right foundation. Layoffs are a natural consequence. This is pretty much what…

  • being #credible as a product person

    ⚡ Here is a short outburst about PM credibility (with a concrete suggestion at the end 😎 ) ⚡ One of the dangerous things about #productmanagement , #ux and #design, is that it is that everybody feels the right to have an opinion about your product. Everybody “knows what you should do” better. An opinion…

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