Is alignment overrated?

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I don’t believe that alignment is overrated but is absolutely true that alignment without understanding is counterproductive. You’d think you’re aligned, while in reality, everybody is pulling in a different direction.

That’s why I usually force the understanding and clarity part, by pushing a comparative/trade-off approach.

To take your example on aligning on a top priority, let’s say ‘monetization’ is one, it helps clarify ‘monetization vs user experience in the next quarter’. Is monetization still the priority? Then great, we can align … with the clarity of what it means and the understanding of what it entails
Aligning on vague objectives is non-aligning (at best)

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