Reasonable Product Pills: Short Product thoughts

Product positioning is about how your product is uniquely perceived by a specific set of target customers. It highlights how your product solves their specific problems and stands apart from...

⚡ Here is a short outburst about PM credibility (with a concrete suggestion at the end 😎 ) ⚡ One of the dangerous things about #productmanagement , #ux and #design,...

Has any salesperson (or CEO, …) told you “I know the customers’ needs very well because ONE customer told me that…” Why did this happen? There are many reasons, but...

A Job-to-Be-Done is a clear statement describing what a group of people is aiming to achieve or resolve in a specific context. The word “job” does not refer to the...

When it comes to pricing a new product or adjusting existing prices, many people face the same dilemma: Where do I start? Most teams and executives tend to fixate on...

Have you already heard the clumsy excuse  “We don’t have any roadmaps, we’re agile!” 😯 ? Roadmaps are great companions for agility. Learn how to answer those who would like...

Diving into an intriguing old McKinsey report on pricing ownership within organizations https://assets.kpmg.com/content/dam/kpmg/pdf/2016/06/unlocking-the-potential-of-pricing.pdf I couldn’t help but raise an eyebrow at some “notable missing” pieces in the puzzle 😯 ....

For this new year starting, I wish to my fellow product folks out there: Did I miss anything? Feel free to add your wishes to the list with a comment!...

In the world of product management, there’s a lot of talk about titles. Product Owner (PO) or Product Manager (PM)? Senior or Junior? Lead… but leading what exactly?🤷‍♂️ I often...

I usually like to summarize this with the famous quote from Eisenhower, “Plans are nothing; planning is everything” The goal of the roadmap is NOT to be exhaustive, extremely detailed,...

Working in a favorable environment, with an inspiring boss, and on a challenging product, are probably the main ingredients to progress in your product management career. If you cannot count...

Who has already paid for their perfumes or drinks on an Easyjet flight in full? Nobody really, right? 🤷‍♂️ Well, that’s part of what is called the “discount habit”. Yes,...