Reasonable Product Pills: Short Product thoughts

Have you already heard the clumsy excuse  “We don’t have any roadmaps, we’re agile!” 😯 ? Roadmaps are great companions for agility. Learn how to answer those who would like...

Good product management can contribute a long way to making companies able to navigate the unknown, reducing business risk, being customer-centric, and ultimately generating (and collecting) more user value. I...

A Job-to-Be-Done is a clear statement describing what a group of people is aiming to achieve or resolve in a specific context. The word “job” does not refer to the...

Is good Pricing necessarily about “making money”? Not really!And that’s where most Product Monetization exercises fail… lack of 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗚𝗼𝗮𝗹𝘀! Many assume a product must “make money”, but this is...

When it comes to pricing a new product or adjusting existing prices, many people face the same dilemma: Where do I start? Most teams and executives tend to fixate on...

Shall I get a product certification? Or a Product Management training/class? Which book do I have to read to become a good PM? 🤔 I get these questions every day,...

Product positioning is about how your product is uniquely perceived by a specific set of target customers. It highlights how your product solves their specific problems and stands apart from...

Diving into an intriguing old McKinsey report on pricing ownership within organizations https://assets.kpmg.com/content/dam/kpmg/pdf/2016/06/unlocking-the-potential-of-pricing.pdf I couldn’t help but raise an eyebrow at some “notable missing” pieces in the puzzle 😯 ....

After the recent announcements of Twitter (with Twitter Blue) and then Meta(with Facebook Verified) launching paid new paid plans, I can’t help noticing how these moves are like a bulldozer...

When it comes to becoming true pricing champions, full pricing maturity does not come overnight. Companies must evolve through distinct stages to build a solid foundation and ultimately achieve mastery...

Working in a favorable environment, with an inspiring boss, and on a challenging product, are probably the main ingredients to progress in your product management career. If you cannot count...

We are already two weeks into spring and you’ve probably already dusted your apartment, moved winter sweaters into boxes, and got rid of old clothes and objects you won’t need...