Reasonable Product Pills: Short Product thoughts

I still see too many LinkedIn posts and so-called product frameworks telling what you can and cannot do in product organizations. In the years I’ve learned to be less dogmatic...

Pricing is not based on cost… not on management’s gut feeling This post originally appeared on Linkedin at https://www.linkedin.com/posts/jesperlhansson_bart-knows-activity-7050681190395105280-ux65

Is this an economic downturn? Or did we hire too much? When “Time to hire becomes the measure of success” companies kind of lose their North Star, get dazzled by...

Good product management can contribute a long way to making companies able to navigate the unknown, reducing business risk, being customer-centric, and ultimately generating (and collecting) more user value. I...

Dynamic pricing, price increases… in 2024, prices made all the headlines, and awareness of their importance has spread widely. But have you noticed how what we’ve called “modern pricing” in...

Product positioning is about how your product is uniquely perceived by a specific set of target customers. It highlights how your product solves their specific problems and stands apart from...

Shall I get a product certification? Or a Product Management training/class? Which book do I have to read to become a good PM? 🤔 I get these questions every day,...

We are already two weeks into spring and you’ve probably already dusted your apartment, moved winter sweaters into boxes, and got rid of old clothes and objects you won’t need...

Working in a favorable environment, with an inspiring boss, and on a challenging product, are probably the main ingredients to progress in your product management career. If you cannot count...

Has any salesperson (or CEO, …) told you “I know the customers’ needs very well because ONE customer told me that…” Why did this happen? There are many reasons, but...

💵 Pricing fairness and value perception is a topic that too often goes overlooked. While value-based pricing, dynamic pricing, and personalized pricing models are excellent for capturing the full potential...

Who has already paid for their perfumes or drinks on an Easyjet flight in full? Nobody really, right? 🤷‍♂️ Well, that’s part of what is called the “discount habit”. Yes,...