The place where thoughts become products

Among various pricing models, lifetime pricing or lifetime deals have gained significant attention. This article looks into the concept of lifetime pricing, its advantages, disadvantages, and when it might be the right choice for your business. Long story short – more often than not, they’re not a sound long-term product [...]

Opportunities and Complexities in the Energy Industry. Introduction In the first part of this three-part Deep-Dive, we explored different pricing models available for Hardware and Hardware + Software Products. In the second part, we looked into the consumer value, the risks, and opportunities arising from the different hardware pricing models. [...]

Pricing is one of the most important features of your products, representing a significant part of how your customers interact with your company and products. With pricing strategies, pricing models include many elements that, when defined consistently, constitute the pricing of your products. I have already written a full article [...]

Part 2- Risks and Customer value in Hardware+Software pricing models Introduction In the first part of this 3 part Deep-Dive, we have explored different pricing models available for Hardware and Hardware + Software Products. Today, we will be analyzing closely the risks and opportunities coming from each one of them; [...]

Part 1- Review of Hardware and Hardware+Software pricing options Introduction Business models in hardware have undergone a significant transformation over the last couple of decades. We’ve moved from a simpler world where hardware was primarily sold outright—akin to purchasing a music CD—to a realm where hardware and software are increasingly [...]

As Artificial Intelligence (AI) gains momentum, a diverse array of companies are seizing the opportunity to develop innovative AI-based products. Recently, I’ve had the privilege of discussing revenue models and monetization strategies with several of these organizations. While traditional pricing strategies are fundamentally relevant, AI products require careful consideration of [...]

Start looking at Recurrent Revenue with the eyes of your customers to avoid Subscription Fatigue: 3 major readjustments emerging in the subscription landscape From streaming services to fitness apps, we willingly hand over our credit cards, lured by the promise of seamless access and ongoing value. But what happens when [...]

As history repeats itself, we enter 2024 witnessing massive layoffs in product departments and product companies. Global companies such as Google (”hundreds” headcounts cut), Twitch (500 headcounts cut), Duolingo (10% of contractors), Instagram (60 headcounts cut), Amazon (”hundreds” headcounts cut), Discord (170 headcounts cut) as well as within more niche [...]

I know it might sound counterintuitive, but focusing on your competitors’ prices is the worst thing you can do to increase your revenue and margins. Stay with me, and I will show you the Double-Edged sword of pricing intelligence and how to use value-based pricing in red ocean markets. Focus [...]

One of the questions I hear most frequently is, “What should Product Managers do?” or “What is a part of a PM’s job/role?” or even “What are some must-have skills to become or grow as a PM?” Well, while the exact role may vary among different companies, there are some [...]

Does larger packaging always imply a discount or a lower price per unit? Not necessarily! 👇 Read the (real) story of how a major Swiss retailer prices their Tuna fish cans. We are accustomed to instinctively believing that larger packages mean “paying less” (per unit). The basic idea is that [...]

So, Amazon Prime is increasing prices… again! But this time, they’re playing a digital version of “shrinkflation.” Pretty much every audio and video streaming service has seen their prices rise this year, with Netflix, Disney, and Spotify all announcing double-digit increases to their subscription fees in the last few months. [...]

I hear people scared about “playing too often with pricing”, and others who see there an opportunity. Well, you’re all right! The right frequency largely hinges on the specific elements of pricing you’re looking to adjust. Here’s a breakdown: ✔ 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭𝐬 📈: Adjusting your price points, can happen as often [...]

In the ongoing trend of digital and streaming services adjusting their prices, it is now Disney+’s turn to make changes. This demonstrates how inflation impacts pricing differently in each industry: Disney+ serves as a prime example, having recently announced double-digit percentage increases. To understand these changes, I will be focusing [...]

Shall companies display their prices online upfront or keep them hidden? Companies, in particular the digital ones, invest massively in making products “self-service” to reduce the need for salespeople’s during the purchase journey. At the same time, consumers demand instant information and transparency about the products and services they’re interested [...]

Why Discounted Annual Plans are bad for revenue and for retention, and move you away from Value-Based Pricing If you’re familiar with the SaaS market and online services, you’ve likely noticed the common practice of offering the same service at different price points based on the contract duration. To be [...]

If there is one common element in the way pricing is addressed by a multitude of companies, smaller or larger, is the fact that pricing is often addressed as a last-minute side detail (at best) or as a simple guess (at worst).  However, price is not only the money you [...]

Weighing the pros and cons of hiring a CPO at different phases of the company, and some practical alternatives if the timing isn’t quite right.  In two recent articles, I’ve covered the concept of Companies that “think product” and how a solid Chief Product Officer can go a long way [...]

A quick guide for CEOs, business leaders, executive search professionals, and CPOs themselves to set expectations about Chief Product Officers right. In a recent article, I covered the concept of companies that “Think product” and why they’re in a better position than the average to create and capture value from [...]

A pragmatic and non-dogmatic approach to product management, that helps companies generate and capture more value from their users. Product management has popularized a set of principles that have greatly benefitted certain technology companies in terms of creating and capturing value from their users. These companies, which I call the [...]

Netflix is the market leader in streamed entertainment. Part of its success has been built thanks to a smooth experience, accessible prices, and billing flexibility (compared to pay-tv subscriptions). Exclusive content productions have come into play at a later stage, and have been material to acquire and retain subscribers to [...]

The majority of the measures we see in Product Management (#productmanagement) are flawed, and the better they look, the worse they (usually) are. Why is it so, and 4 easy checks to fix them. Whether setting up OKR, monitoring your “product health” or just running experiments, there are countless reasons [...]

A quick guide for Product Managers and Business people to get priorities right and avoid playing a lose-lose game Some expressions, jokes, and ways of working are part of company slang and just feel normal “corporate life”, doesn’t matter the company or industry you work for. One of those expressions [...]

A Tech & Product debt primer for business-oriented people (including PMs) There may be something in the air, but I see more and more “Technical Debt” becoming a common term also among non-technical people. Technical Debt (or Tech Debt) is nothing new and the concept that code can get “out [...]