Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Among various pricing models, lifetime pricing or lifetime deals have gained significant attention. This article looks into the concept of lifetime pricing, its advantages, disadvantages, and when it might be the right choice for your business. Long story short – more often than not, they’re not a sound long-term product strategy, particularly in the digital […]
Dynamic pricing, price increases… in 2024, prices made all the headlines, and awareness of their importance has spread widely. But have you noticed how what we’ve called “modern pricing” in recent years is starting to look old-fashioned? What will change in 2025? Common Pricing Practices Until Today: 🔴 Subscription-Based: Recurring fees for access to products […]
A Job-to-Be-Done is a clear statement describing what a group of people is aiming to achieve or resolve in a specific context. The word “job” does not refer to the actual task or a particular method to accomplish it (which is the job of the solution used by the customer), but rather to the overarching […]
Product positioning is about how your product is uniquely perceived by a specific set of target customers. It highlights how your product solves their specific problems and stands apart from alternatives, emphasizing where your product excels and delivers the most value to that audience. Salva BocchettiMy name is Salva, I am a product exec and […]
Can you monetize the fact of not doing Dynamic Pricing? Yes, if you are Lyft! TLDR: Lyft has just released a paid add-on for those who want to opt out of dynamic pricing. It’s just brilliant, and here is why. 👇 Lately, there’s been a lot of buzz around dynamic pricing (and I feel like […]
Canva just announced a (massive) price increase, sparking reactions ranging from frustration to… well, more frustration! But let’s take a step back and analyze this with a bit more objectivity (and a key takeaway at the end 👇). TBH, Canva has always been a bargain. Their free plan is incredibly generous, and the paid plan […]
It’s funny how dynamic pricing has evolved. A few years ago, it was an obscure strategy used by a select few businesses, mainly airlines. Now, as it becomes more common, people are starting to grasp what it means in their wallets, shifting the attention from revenue to fairness. The Oasis reunion is making headlines these […]
Wizz Air (the Hungary based low cost airline) has just launched an “All You Can Fly” pass for only 599 EUR/year. Let’s see how this deal includes at least 3 examples of using pricing tactics to redefine value and differentiate in the market. ✈️ Dynamic Pricing vs. Value Unit Shift: While airlines are famous for […]
After a successful test in Grapevine, Texas, Walmart is rolling out digital shelf labels (DSLs) to 2,300 stores by 2026, transforming both pricing and customer experience. Walmart is not the first retailer using this technology, but their footprint is massive and their appetite for data is well known, which can open the door to more […]
Who has already paid for their perfumes or drinks on an Easyjet flight in full? Nobody really, right? 🤷♂️ Well, that’s part of what is called the “discount habit”. Yes, discounts are powerful because they give the impression of a big “gain” to the consumer. But, what happens when discounts become the norm? Poltrone&Sofà and […]
