Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
In this episode of Reasonable Product, Salva has invited Tanja Lau from Product Academy to explore the multi-dimensional challenges of product management. They discuss the emotional and professional pressures unique to this role, including the complexities of accountability and strategic decision-making. They look at the nuances of empowerment in the workplace, the influence of company […]
As history repeats itself, we enter 2024 witnessing massive layoffs in product departments and product companies. Global companies such as Google (”hundreds” headcounts cut), Twitch (500 headcounts cut), Duolingo (10% of contractors), Instagram (60 headcounts cut), Amazon (”hundreds” headcounts cut), Discord (170 headcounts cut) as well as within more niche but still excellent companies such […]
Summary: This is the second episode of a special Podcast with Büşra, dedicated to leveling up Product Manager’s skills. Ready to unlock the potential of your product management? Tune in for a profound conversation with our guest, Büşra, who will guide us through the best frameworks that can empower product managers to make a real […]
I know it might sound counterintuitive, but focusing on your competitors’ prices is the worst thing you can do to increase your revenue and margins. Stay with me, and I will show you the Double-Edged sword of pricing intelligence and how to use value-based pricing in red ocean markets. Focus on Your Customers, Not on […]
One of the questions I hear most frequently is, “What should Product Managers do?” or “What is a part of a PM’s job/role?” or even “What are some must-have skills to become or grow as a PM?” Well, while the exact role may vary among different companies, there are some elements (or areas) that are […]
Summary: Ever thought of leveling up your product management game? In this conversation, Salva hosts Büşra, an experienced product manager, and product leadership coach, as they explore the multifaceted world of product management and leadership. Together, they unravel the challenges faced by aspiring and mid-to-senior level product managers and discuss strategies to thrive in this […]
Does larger packaging always imply a discount or a lower price per unit? Not necessarily! 👇 Read the (real) story of how a major Swiss retailer prices their Tuna fish cans. We are accustomed to instinctively believing that larger packages mean “paying less” (per unit). The basic idea is that if you buy a family […]
So, Amazon Prime is increasing prices… again! But this time, they’re playing a digital version of “shrinkflation.” Pretty much every audio and video streaming service has seen their prices rise this year, with Netflix, Disney, and Spotify all announcing double-digit increases to their subscription fees in the last few months. Yesterday, Amazon announced something similar, […]
Summary: In this episode of Reasonable Product, Salva has invited Marcel Schneider (Product Manager at Huggy Studio) to deep dive into the world of No-Code development and its pivotal role in product management. They explore how No-Code empowers product managers to rapidly bring their ideas to life, focusing on high-priority tasks while reducing the time […]
I hear people scared about “playing too often with pricing”, and others who see there an opportunity. Well, you’re all right! The right frequency largely hinges on the specific elements of pricing you’re looking to adjust. Here’s a breakdown: ✔ 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭𝐬 📈: Adjusting your price points, can happen as often as every second, as in […]
