Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Is good Pricing necessarily about “making money”? Not really!And that’s where most Product Monetization exercises fail… lack of 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗚𝗼𝗮𝗹𝘀! Many assume a product must “make money”, but this is not always the case.And by the way, what does “money” mean? revenue? profit? Some examples: Too many teams overlook the importance of defining, sharing, and […]
Many professionals place great importance on titles, especially when they include terms like “strategic.” However, what is often overlooked is that having a strategy role is about genuinely having a plan and understanding how to align the pieces effectively to maintain control. In my daily interactions, particularly with Product Managers, I’ve noticed a telling difference […]
It’s easy to feel busy, and let’s admit it, there’s a certain satisfaction in ticking off a long list of tasks. “Wow, I did so many things today!” 😅 I believe it’s a common misconception that important people should always be busy. In truth, the most impactful individuals aren’t those who are constantly busy; they […]
Salva BocchettiMy name is Salva, I am a product exec and Senior Partner at Reasonable Product, a boutique Product Advisory Firm. I write about product pricing, e-commerce/marketplaces, subscription models, and modern product organizations. I mainly engage and work in tech products, including SaaS, Marketplaces, and IoT (Hardware + Software). My superpower is to move between ambiguity (as […]
Part 2- Risks and Customer value in Hardware+Software pricing models Introduction In the first part of this 3 part Deep-Dive, we have explored different pricing models available for Hardware and Hardware + Software Products. Today, we will be analyzing closely the risks and opportunities coming from each one of them; in particular, we will be […]
Part 1- Review of Hardware and Hardware+Software pricing options Introduction Business models in hardware have undergone a significant transformation over the last couple of decades. We’ve moved from a simpler world where hardware was primarily sold outright—akin to purchasing a music CD—to a realm where hardware and software are increasingly integrated and calling for integrated […]
In this episode, we welcome Jonathan Landau, CEO of Movu, to share his transition journey from CPO to CEO. It’s a deep dive into the challenges and opportunities that come with moving from a product-centric role to the helm of a company. Movu is the leading Swiss Marketplace for moving services. Jonathan guides us through […]
💵 Pricing fairness and value perception is a topic that too often goes overlooked. While value-based pricing, dynamic pricing, and personalized pricing models are excellent for capturing the full potential value (and willingness to pay) from each customer, they come with a notable risk – the perception of unfairness and a strong backlash to any […]
In the world of product management, there’s a lot of talk about titles. Product Owner (PO) or Product Manager (PM)? Senior or Junior? Lead… but leading what exactly?🤷♂️ I often witness infinite debates about which title is better or what each one should mean. And I still get people asking me: “Is X something that […]
In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into paying customers in just three years—all in a very crowded market and without taking any outside investment. […]
