Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
This story isn’t about perceived value—it’s about real value. At CES 2025, Bosch unveiled an innovative anti-theft feature for their eBike batteries. Integrated into their Flow+ subscription, it allows users to track and locate stolen batteries, aligning with their vision of non-stealable bikes. The idea is brilliant: if thieves know the batteries are worthless once […]
Can you monetize the fact of not doing Dynamic Pricing? Yes, if you are Lyft! TLDR: Lyft has just released a paid add-on for those who want to opt out of dynamic pricing. It’s just brilliant, and here is why. 👇 Lately, there’s been a lot of buzz around dynamic pricing (and I feel like […]
Canva just announced a (massive) price increase, sparking reactions ranging from frustration to… well, more frustration! But let’s take a step back and analyze this with a bit more objectivity (and a key takeaway at the end 👇). TBH, Canva has always been a bargain. Their free plan is incredibly generous, and the paid plan […]
Start looking at Recurrent Revenue with the eyes of your customers to avoid Subscription Fatigue: 3 major readjustments emerging in the subscription landscape From streaming services to fitness apps, we willingly hand over our credit cards, lured by the promise of seamless access and ongoing value. But what happens when the music stops and the […]
