Author : Salva Bocchetti

Product in Marketplaces done right: from how to deal with the “cold start”, to how to organize the product team – With Cliff des Ligneris (GetYourGuide)

Summary: In this Reasonable Product Interview, I had the pleasure of having Cliff des Ligneris talk about 2 sided marketplace. Cliff is Product Lead at GetYourGuide and has been running product at several marketplaces in the past including at Doodle, Car4You, and now at Get your Guide. We spoke about two-sided Marketplaces and why they […]

A recruiter’s view on the job market for product management: layoffs, salary negotiations and hiring tips – with Doug Bates (Intelligent People)

Summary: 2023 seems to be a special year for the Tech job market. Layoffs made the headlines already in January, and several companies have followed this trend since. But is it really so? Is the tech market stuck? What does it take in 2023 to be a great Product leader, and to be noticed by […]

#byebye good product practices

After the recent announcements of Twitter (with Twitter Blue) and then Meta(with Facebook Verified) launching paid new paid plans, I can’t help noticing how these moves are like a bulldozer running on years of healthy “ #thinkingproduct practices. #byebye good product practices. Those who follow me know that #pricingstrategy and creating empowered product teams are among my main areas of […]

Being a Product Manager in different cultures: where soft-skills beat AI – With Alexandra Vera (Carfax)

Summary: In this episode, I had the chance to discuss with Alexandra Vera about being a Product Manager in different countries and cultures.  Alexandra Vera is Head of Product at Carfax, and was previously VP of Product at Autotrader Canada.  She has been living and working in Product functions in 4 different countries and 3 […]

Do we need a Chief Product Officer (CPO)?

A quick guide for CEOs, business leaders, executive search professionals, and CPOs themselves to set expectations about Chief Product Officers right. In a recent article, I covered the concept of companies that “Think product” and why they’re in a better position than the average to create and capture value from their users. Thinking product is […]

Does your organization “think product”? 

A pragmatic and non-dogmatic approach to product management, that helps companies generate and capture more value from their users. Product management has popularized a set of principles that have greatly benefitted certain technology companies in terms of creating and capturing value from their users. These companies, which I call the “Think Product” companies, have embraced […]

A Product & UX look into pricing: Netflix removes account sharing

Netflix is the market leader in streamed entertainment. Part of its success has been built thanks to a smooth experience, accessible prices, and billing flexibility (compared to pay-tv subscriptions). Exclusive content productions have come into play at a later stage, and have been material to acquire and retain subscribers to the platform. While Netflix has […]

Are you measuring right? 4 reasons you’re probably not

The majority of the measures we see in Product Management (#productmanagement) are flawed, and the better they look, the worse they (usually) are. Why is it so, and 4 easy checks to fix them. Whether setting up OKR, monitoring your “product health” or just running experiments, there are countless reasons why, as a product professional, […]

Product Management: low-hanging fruits are poisoned

A quick guide for Product Managers and Business people to get priorities right and avoid playing a lose-lose game Some expressions, jokes, and ways of working are part of company slang and just feel normal “corporate life”, doesn’t matter the company or industry you work for. One of those expressions is “Low hanging fruit” (LHF).  […]

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