Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Can you monetize the fact of not doing Dynamic Pricing? Yes, if you are Lyft! TLDR: Lyft has just released a paid add-on for those who want to opt out of dynamic pricing. It’s just brilliant, and here is why. 👇 Lately, there’s been a lot of buzz around dynamic pricing (and I feel like […]
Canva just announced a (massive) price increase, sparking reactions ranging from frustration to… well, more frustration! But let’s take a step back and analyze this with a bit more objectivity (and a key takeaway at the end 👇). TBH, Canva has always been a bargain. Their free plan is incredibly generous, and the paid plan […]
It’s funny how dynamic pricing has evolved. A few years ago, it was an obscure strategy used by a select few businesses, mainly airlines. Now, as it becomes more common, people are starting to grasp what it means in their wallets, shifting the attention from revenue to fairness. The Oasis reunion is making headlines these […]
Wizz Air (the Hungary based low cost airline) has just launched an “All You Can Fly” pass for only 599 EUR/year. Let’s see how this deal includes at least 3 examples of using pricing tactics to redefine value and differentiate in the market. ✈️ Dynamic Pricing vs. Value Unit Shift: While airlines are famous for […]
After a successful test in Grapevine, Texas, Walmart is rolling out digital shelf labels (DSLs) to 2,300 stores by 2026, transforming both pricing and customer experience. Walmart is not the first retailer using this technology, but their footprint is massive and their appetite for data is well known, which can open the door to more […]
Breaking the rules of “expected” pricing display. Have a closer look at this Easyjet upselling page. We’re so used to seeing the “middle price in the middle” that our brain almost instinctively expects the mid-box to be the one with the intermediate price. But … it is not! A few “tactics” used here: ✅ The […]
