Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Dynamic pricing, price increases… in 2024, prices made all the headlines, and awareness of their importance has spread widely. But have you noticed how what we’ve called “modern pricing” in recent years is starting to look old-fashioned? What will change in 2025? Common Pricing Practices Until Today: 🔴 Subscription-Based: Recurring fees for access to products […]
A Job-to-Be-Done is a clear statement describing what a group of people is aiming to achieve or resolve in a specific context. The word “job” does not refer to the actual task or a particular method to accomplish it (which is the job of the solution used by the customer), but rather to the overarching […]
Product positioning is about how your product is uniquely perceived by a specific set of target customers. It highlights how your product solves their specific problems and stands apart from alternatives, emphasizing where your product excels and delivers the most value to that audience. Salva BocchettiMy name is Salva, I am a product exec and […]
Who has already paid for their perfumes or drinks on an Easyjet flight in full? Nobody really, right? 🤷♂️ Well, that’s part of what is called the “discount habit”. Yes, discounts are powerful because they give the impression of a big “gain” to the consumer. But, what happens when discounts become the norm? Poltrone&Sofà and […]
When it comes to pricing a new product or adjusting existing prices, many people face the same dilemma: Where do I start? Most teams and executives tend to fixate on the “price tag” (i.e., “how much to charge”), which often results in either “price guessing” (picking a number that feels right) or relying on competitive […]
Is good Pricing necessarily about “making money”? Not really!And that’s where most Product Monetization exercises fail… lack of 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗚𝗼𝗮𝗹𝘀! Many assume a product must “make money”, but this is not always the case.And by the way, what does “money” mean? revenue? profit? Some examples: Too many teams overlook the importance of defining, sharing, and […]
Many professionals place great importance on titles, especially when they include terms like “strategic.” However, what is often overlooked is that having a strategy role is about genuinely having a plan and understanding how to align the pieces effectively to maintain control. In my daily interactions, particularly with Product Managers, I’ve noticed a telling difference […]
It’s easy to feel busy, and let’s admit it, there’s a certain satisfaction in ticking off a long list of tasks. “Wow, I did so many things today!” 😅 I believe it’s a common misconception that important people should always be busy. In truth, the most impactful individuals aren’t those who are constantly busy; they […]
Salva BocchettiMy name is Salva, I am a product exec and Senior Partner at Reasonable Product, a boutique Product Advisory Firm. I write about product pricing, e-commerce/marketplaces, subscription models, and modern product organizations. I mainly engage and work in tech products, including SaaS, Marketplaces, and IoT (Hardware + Software). My superpower is to move between ambiguity (as […]
💵 Pricing fairness and value perception is a topic that too often goes overlooked. While value-based pricing, dynamic pricing, and personalized pricing models are excellent for capturing the full potential value (and willingness to pay) from each customer, they come with a notable risk – the perception of unfairness and a strong backlash to any […]
