Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
When it comes to becoming true pricing champions, full pricing maturity does not come overnight. Companies must evolve through distinct stages to build a solid foundation and ultimately achieve mastery in pricing. Below are the four key levels of the Pricing Maturity Pyramid that organizations move through on their journey toward strategic pricing excellence: 1. […]
Have you already heard the clumsy excuse “We don’t have any roadmaps, we’re agile!” 😯 ? Roadmaps are great companions for agility. Learn how to answer those who would like you to believe the opposite, or disguise a lack of planning as agility. ⛔ Beware – controversial thoughts below this line. Read at your own […]
Diving into an intriguing old McKinsey report on pricing ownership within organizations https://assets.kpmg.com/content/dam/kpmg/pdf/2016/06/unlocking-the-potential-of-pricing.pdf I couldn’t help but raise an eyebrow at some “notable missing” pieces in the puzzle 😯 . Back in 2016, the spotlight didn’t even touch the product realm! The debate was mainly between Marketing or Sales. That’s all! How have things changed since? Shall […]
Shall I get a product certification? Or a Product Management training/class? Which book do I have to read to become a good PM? 🤔 I get these questions every day, from PMs who are new to the job and from people who’ve been in the industry for some time, including in leadership positions. Today was […]
I don’t believe that alignment is overrated but is absolutely true that alignment without understanding is counterproductive. You’d think you’re aligned, while in reality, everybody is pulling in a different direction. That’s why I usually force the understanding and clarity part, by pushing a comparative/trade-off approach. To take your example on aligning on a top […]
Pricing is not based on cost… not on management’s gut feeling This post originally appeared on Linkedin at https://www.linkedin.com/posts/jesperlhansson_bart-knows-activity-7050681190395105280-ux65 Salva BocchettiMy name is Salva, I am a product exec and Senior Partner at Reasonable Product, a boutique Product Advisory Firm. I write about product pricing, e-commerce/marketplaces, subscription models, and modern product organizations. I mainly engage […]
Has any salesperson (or CEO, …) told you “I know the customers’ needs very well because ONE customer told me that…” Why did this happen? There are many reasons, but certainly the “hype” we see lately in product management does not help to bring product teams closer to the rest of the functions. On the […]
For this new year starting, I wish to my fellow product folks out there: Did I miss anything? Feel free to add your wishes to the list with a comment! #productmanagement #work #product #comment #impact Originally published on Linkedin at https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7015667856600113153 Salva BocchettiMy name is Salva, I am a product exec and Senior Partner at […]
I still see too many LinkedIn posts and so-called product frameworks telling what you can and cannot do in product organizations. In the years I’ve learned to be less dogmatic about tiles and about what makes “perfect product organizations. Who said that you can or cannot have PMs alongside POs? Or where to draw the […]
👉 Dear Product team, if you don’t take the time to do #productdiscovery and talk with your customers regularly, somebody in the C-suite (or sales) will do it for you.And will tell you exactly what to develop 😊 #productmanagement #productdesign #agile #forewarnedisforearmed #product Originally posted on Linkedin at https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7024304618658496512, Salva BocchettiMy name is Salva, I […]
