Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
Can you monetize the fact of not doing Dynamic Pricing? Yes, if you are Lyft! TLDR: Lyft has just released a paid add-on for those who want to opt out of dynamic pricing. It’s just brilliant, and here is why. 👇 Lately, there’s been a lot of buzz around dynamic pricing (and I feel like […]
Canva just announced a (massive) price increase, sparking reactions ranging from frustration to… well, more frustration! But let’s take a step back and analyze this with a bit more objectivity (and a key takeaway at the end 👇). TBH, Canva has always been a bargain. Their free plan is incredibly generous, and the paid plan […]
It’s funny how dynamic pricing has evolved. A few years ago, it was an obscure strategy used by a select few businesses, mainly airlines. Now, as it becomes more common, people are starting to grasp what it means in their wallets, shifting the attention from revenue to fairness. The Oasis reunion is making headlines these […]
When it comes to pricing a new product or adjusting existing prices, many people face the same dilemma: Where do I start? Most teams and executives tend to fixate on the “price tag” (i.e., “how much to charge”), which often results in either “price guessing” (picking a number that feels right) or relying on competitive […]
Welcome to the Reasonable Product Podcast! I’m your host, Salva, and today we’re diving into the intricate world of monetizing commodity digital products. I’m thrilled to have Neeraj Singh, the CEO of Neeto and Bigbinary, joining us to discuss this complex and somehow misunderstood topic. In our discussion, Neeraj and I explored the challenges and […]
When it comes to becoming true pricing champions, full pricing maturity does not come overnight. Companies must evolve through distinct stages to build a solid foundation and ultimately achieve mastery in pricing. Below are the four key levels of the Pricing Maturity Pyramid that organizations move through on their journey toward strategic pricing excellence: 1. […]
