Shaping your product and its pricing. Together - Product Monetization, Product Management and Product Leadership
It’s easy to feel busy, and let’s admit it, there’s a certain satisfaction in ticking off a long list of tasks. “Wow, I did so many things today!” 😅 I believe it’s a common misconception that important people should always be busy. In truth, the most impactful individuals aren’t those who are constantly busy; they […]
Salva BocchettiMy name is Salva, I am a product exec and Senior Partner at Reasonable Product, a boutique Product Advisory Firm. I write about product pricing, e-commerce/marketplaces, subscription models, and modern product organizations. I mainly engage and work in tech products, including SaaS, Marketplaces, and IoT (Hardware + Software). My superpower is to move between ambiguity (as […]
Part 2- Risks and Customer value in Hardware+Software pricing models Introduction In the first part of this 3 part Deep-Dive, we have explored different pricing models available for Hardware and Hardware + Software Products. Today, we will be analyzing closely the risks and opportunities coming from each one of them; in particular, we will be […]
Part 1- Review of Hardware and Hardware+Software pricing options Introduction Business models in hardware have undergone a significant transformation over the last couple of decades. We’ve moved from a simpler world where hardware was primarily sold outright—akin to purchasing a music CD—to a realm where hardware and software are increasingly integrated and calling for integrated […]
In this episode, we welcome Jonathan Landau, CEO of Movu, to share his transition journey from CPO to CEO. It’s a deep dive into the challenges and opportunities that come with moving from a product-centric role to the helm of a company. Movu is the leading Swiss Marketplace for moving services. Jonathan guides us through […]
💵 Pricing fairness and value perception is a topic that too often goes overlooked. While value-based pricing, dynamic pricing, and personalized pricing models are excellent for capturing the full potential value (and willingness to pay) from each customer, they come with a notable risk – the perception of unfairness and a strong backlash to any […]
In the world of product management, there’s a lot of talk about titles. Product Owner (PO) or Product Manager (PM)? Senior or Junior? Lead… but leading what exactly?🤷♂️ I often witness infinite debates about which title is better or what each one should mean. And I still get people asking me: “Is X something that […]
In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into paying customers in just three years—all in a very crowded market and without taking any outside investment. […]
As Artificial Intelligence (AI) gains momentum, a diverse array of companies are seizing the opportunity to develop innovative AI-based products. Recently, I’ve had the privilege of discussing revenue models and monetization strategies with several of these organizations. While traditional pricing strategies are fundamentally relevant, AI products require careful consideration of specific factors to determine the […]
When it comes to becoming true pricing champions, full pricing maturity does not come overnight. Companies must evolve through distinct stages to build a solid foundation and ultimately achieve mastery in pricing. Below are the four key levels of the Pricing Maturity Pyramid that organizations move through on their journey toward strategic pricing excellence: 1. […]
